Be honest...

When's the last time you flipped over your laundry detergent and actually read the ingredients?

If you're like most people, you probably glanced at a bunch of long, hard-to-pronounce words, shrugged, and tossed it in your cart.

We get it.

For years, laundry detergent has been marketed around brighter colors, stronger scents, and bigger cleaning claims—not around what's actually inside the bottle.

At Bloop, we think that should change.

Your detergent touches every shirt, towel, bedsheet, and blanket you own. What you wash with stays close to your skin every day, and after every load, those ingredients eventually make their way into our waterways.

That's why we built Bloop differently. Every ingredient has a purpose, every formula is intentionally simple, and every bottle is designed to deliver a powerful clean without relying on unnecessary chemicals.

Let's take a look inside.

Water

The easiest one on the list.

Water simply blends everything together into a smooth, easy-to-use liquid detergent. Nothing fancy here—it just helps the rest of the ingredients do their job.

The Cleaning Team

These are the ingredients that actually clean your clothes.

Coco Glucoside

Made from coconut and natural sugars, this gentle cleanser lifts away dirt, sweat, and everyday grime without being harsh on your skin. It's biodegradable and a favorite for sensitive skin.

Decyl Glucoside

Also plant-based, this ingredient tackles oils and helps rinse dirt completely away instead of leaving it behind. It's so gentle you'll even find it in many baby shampoos.

Potassium Cocoate

Think of this as traditional coconut soap in liquid form. It's made from coconut oil, cleans effectively, and naturally breaks down after it goes down the drain.

Glycerin

Ever notice how some detergents leave clothes feeling stiff or coated?

Not ours.

Plant-based glycerin helps keep fabrics feeling soft without leaving behind a waxy residue.

Polysorbate

Oil and water don't naturally mix.

Polysorbate keeps our plant-based ingredients blended together, so every capful cleans just as well as the last.

Fragrance

We love fresh-smelling laundry—but not overwhelming perfume.

That's why our fragrances are:

• Plant-based

• Phthalate-free

• Screened for common allergens

Your clothes smell clean, not like they were dipped in chemicals.

Water Softeners

These ingredients help your detergent work better, especially if you have hard water.

Sodium Citrate

Naturally derived from citric acid (the same kind found in lemons and limes), it helps your detergent clean more effectively.

Sodium Bicarbonate

Yep...it's baking soda.

It helps fight odors, balance pH, and brighten your laundry naturally.

Sodium Benzoate

Nobody wants mold growing inside their detergent bottle.

Sodium Benzoate is a food-grade preservative that keeps your detergent fresh from the first load to the last. It's biodegradable and even occurs naturally in fruits like cranberries and apples.

Why We Chose These Ingredients

Every ingredient in Bloop has one job:

Clean your clothes without leaving behind unnecessary chemicals.

That means no harsh additives, no mystery ingredients, and no unnecessary fillers—just a thoughtfully made formula that works.

Even better? Every ingredient is designed to break down naturally in water systems, helping reduce the impact on our environment after every wash.

Because clean laundry shouldn't come at the planet's expense.

The Next Time You Buy Detergent...

Take five seconds and flip the bottle over.

If the ingredient list feels like a science experiment and you have no idea what's inside, it's worth asking why.

At Bloop, we believe you should know exactly what you're washing your clothes—and your family's clothes—with.

Simple ingredients. Powerful cleaning. No dirty secrets.