Greenwashed, Overhyped, and Anything But Natural—Let’s Break It Down
Walk down any laundry aisle and you’ll see them—detergents in soft green packaging, plastered with words like “eco-friendly,” “natural,” “clean,” or “gentle.” They promise safer ingredients, healthier clothes, and a better planet.
But here’s the truth:
Not all “clean” detergents are actually clean.
In fact, many of them are just conventional formulas in disguise—greenwashed with vague language and hidden chemicals. And if you’ve been unknowingly trusting them? You’re not alone.
At Bloop, we believe transparency should be non-negotiable. So let’s bust the myths, break down what to look for, and talk about what actually makes a detergent clean.
Myth #1: “Plant-Based” Means Safe
What they say: “Made with plant-derived ingredients!”
What they don’t say: That’s only part of the formula—and the rest might still include synthetic surfactants, preservatives, or dyes.
Many so-called “natural” detergents still contain:
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Sodium lauryl sulfate (SLS) – A harsh foaming agent that can irritate skin
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Methylisothiazolinone (MIT) – A known allergen and potential neurotoxin
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Fragrance – An unregulated term that can include phthalates and hormone disruptors. We at Bloop worked specifically with a scent manufacturer to removes toxic ingredients from our scents.
At Bloop, we’re proud to be free of those. Our formulas rely on truly clean, plant-powered ingredients—no fillers, no fluff.
Myth #2: “Dermatologist-Tested” Means Non-Toxic
This one’s tricky. Many brands claim to be hypoallergenic or tested for sensitive skin, but still include artificial ingredients, optical brighteners, or stabilizers that linger on clothes and transfer to skin.
That matters—especially for babies, people with eczema, or anyone who sleeps, sweats, and lives in their clothes.
What makes Bloop different?
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Non toxic fragrances
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No known allergens
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A formula so gentle, even your delicates and baby clothes will thank you
Myth #3: “Concentrated” Means You’re Using Less of a Better Thing
Some brands claim their detergent is “concentrated” to reduce waste—but in reality, they’re just bottling stronger doses of harsh ingredients.
More potent doesn’t mean more thoughtful.
At Bloop, we believe less is more—literally. Our highly concentrated formula uses:
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Only 1/2 oz to 1 oz per regular load
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Ingredients that rinse clean, even in cold water
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No junk that builds up on your fabrics or in the water system
How to Spot Real Clean Laundry Detergent
Want to decode the label like a pro? Look for:
✔️ A full, transparent ingredient list
✔️ Certifications (like biodegradable, cruelty-free, or watershed-safe)
✔️ No artificial dyes, toxic fragrances, or preservatives
✔️ Clear usage instructions that don’t involve using half the bottle per load
The Bloop Way: Clean Without the Pretending
We don’t greenwash. We don’t cut corners. And we don’t believe you need 14 ingredients to wash your clothes.
Bloop’s natural laundry soap is:
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Made from plants, not petroleum
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Designed to be skin-safe and family-friendly
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Lightly scented with non toxic scents
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Packaged with care and intention
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Available in four crowd-favorite scents:
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Super Bloom – Lush, soft, and floral
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Salt Air – Light and coastal-clean
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Stone Fruit – Bright and juicy
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Care Free – Un-scented
Don't Let the Label Fool You
Just because it looks clean doesn’t mean it is.
Next time you’re shopping for detergent, flip the bottle over. Dig into the ingredients. Ask the questions most brands hope you won’t.
Or skip the guesswork entirely—and try Bloop instead.
It’s clean without compromise. Laundry without lies.